For us at Selva Capuzza, a wine like Lugana, deeply connected to its territory and capable of surprising over time, could not have a label that was merely an aesthetic element: it had to become a story, a vision, a promise of evolution.
Lugana is a wine that challenges common assumptions: it is not created simply to be immediate, but to grow, mature, and transform.
Over the years it develops complexity, depth, and new aromatic nuances. From this idea the concept guiding the visual identity of our line was born: time.
TIME AS A SYMBOL
Time was not conceived as a straight line, but as a cycle—a continuous movement of transformation and return, just as happens in nature.
For this reason, the symbol that best represents this vision is the circle.
The circle recalls the rings in tree trunks, which preserve the memory of the seasons.
It evokes the succession of solar and lunar cycles, the rhythm of the harvest, the winter rest of the vine and its rebirth in spring.
It also refers to philosophical and scientific visions in which time is not only progression, but cyclic evolution, energy that renews itself.
From this reflection an essential and symbolic graphic identity was born, where the circle becomes the common thread linking the three expressions of our Lugana.
LUGANA - THE ENERGY OF GROWTH
“Lugana” represents the beginning of the evolutionary journey, a fresh and immediate wine, also symbolized by the greenish tones of its label.
On the label appear 7 circles, formed by green lines and accompanied by small green and yellow spheres, positioned in the lower left area.
It is a movement that suggests development, potential evolution, and energy taking shape.
It is the most immediate expression of time: continuous growth.
LUGANA SELVA - THE BALANCE OF ORIGIN
Selva is the heart of our story, born from the oldest vineyard, from which everything began.
Here time is not only growth, but also memory and stability.
The 11 central circles have a deeper color than those on the Lugana label, suggesting evolution.
The circles are yellow with brown filling points at their intersections, evoking balance and harmony.
The shapes meet, complete each other, and find a center: it is the conscious maturity of a wine that knows its roots.
LUGANA RISERVA MENASASSO - THE CONCENTRATION OF TIME
Lugana Riserva Menasasso represents the highest evolutionary potential: time gathering itself, deepening and transforming into substance and complexity.
On the label appear 13 circles, positioned in the upper right corner, gradually filling with color toward the core, with ochre-yellow tones surrounded by brown shades.
This is the final evolution of the color palette of our Lugana wines, representing maturity.
The movement suggests energy concentrating inward, an inner maturation that leads to depth and structure.
A COMMON THREAD: CIRCLE AND EARTH
The elements that unite the three labels are the circle, symbol of time, and color, which moves from greenish tones to yellow and finally to ochre.
Yellow symbolically recalls the clay soils that characterize the Lugana area, a fundamental component of the wine’s identity.
Present in all the labels—though interpreted in different ways—it becomes the tangible sign of the bond with the land.
Each bottle thus tells a different phase of time: growth, balance, maturation.
Three moments of a single journey, three expressions of the same soul.
Because Lugana is not only a wine to be enjoyed in the present, but a wine to be observed as it changes.
And its label, like a silent clock, preserves its rhythm.
